Joico – Blonde Life Violet Shampoo – 300 ml / 10.1 oz

Our extraordinary Brightening Shampoo, free from SLS/SLES sulfates, produces a rich lather that lifts away dirt and oil. After rinsing, your comb will glide smoothly through soft, clean, and radiant strands.
Here’s Why You’ll Love It
Gently cleanses with a rich lather.
Free of SLS/SLES sulfates*.
Adds softness and smoothness.
Keeps blondes bright.
Certified PETA Global Animal Test–Free.
Directions:
Apply to wet hair. Work into a rich lather. Rinse and repeat if needed.
Let’s Look Inside
SmartRelease Technology
A triple-powered system that continuously releases healthy-hair ingredients to protect against daily styling and environmental damage.
Arginine
A naturally occurring amino acid that helps strengthen and rebuild hair from within.
Monoi Oil
A luxurious blend of coconut oil and Tahitian gardenia flower that fights frizz, boosts shine, and helps shield hair from damage.
Tamanu Oil
A nutrient-rich UV absorber with Omega-6 and -9 that deeply hydrates, enhances shine, and prevents brittleness.